“I connect to the stories behind things.”

About The Vintage Seeker:

Launched in April 2021, The Vintage Seeker is a brand that includes an independently published online magazine for vintage and antiques dealers, resellers, shoppers and supporters of the secondhand economy.

The Vintage Seeker also powers a professional development and networking membership for dealers called the Vintage Sellers Community, as well as the free-to-search, free-to-list Shop Secondhand Directory, where buyers can connect directly with local secondhand shops, related services and events across North America, online and offline.

The Vintage Seeker currently publishes industry insight, educational content, profiles and interviews, an events calendar, newsletters, free downloads, webinars, virtual events and exclusive content across its digital channels.

About Kristina Urquhart:

Kristina connects the worlds of buying and selling vintage, antiques and pre-loved. She shows consumers where they can find sustainable secondhand stuff, introduces them to the people behind the shops, and helps sellers reach more secondhand shoppers.

As founder of The Vintage Seeker, Kristina speaks with hundreds of vendors every year and communicates their messages to a wider audience. As an award-winning independent media publisher, editor, and business journalist since 2007, she is dedicated to producing informative, shareable, multi-channel content that audiences value and trust, and that contributes to market growth.

Kristina comes from an entrepreneurial family and understands the power of small businesses to make a difference in their local communities. She loves informing consumers about what sellers do as part of the circular economy, and believes that independent, small-biz resale needs more room in the retail market. She’s proud to have created a startup that provides a platform for independent secondhand shops.

Kristina resides in Toronto, Ont., and holds a journalism degree with a minor in English from Carleton University. Her commentary on the resale market has been featured by Canadian media including CBC, TVO’s The Agenda with Steve Paikin and Global TV, among others. In her free time, Kristina explores the local vintage and antiques scene, runs a monthly movie club, and attempts to keep up with current affairs and pop culture.
 

SHOW NOTES & TAKEAWAYS

  • How to join the Vintage Sellers Community.
  • All about the free-to-search, free-to-list Shop Secondhand Directory.
  • Her love of the Mad Men aesthetic.
  • The role of the reseller in a thrift store.
  • Transforming environments.
  • Educating and building bridges between sellers and customers.
  • The buyer-seller Hot Line.
  • The gentrification of thrifting that is changing the secondhand landscape.
  • Environmentally conscious shopping.