94: Mastering the Art of Social Selling with Doug Smith of List Perfectly
“Selling online can change people’s lives.”
Community and content have always been Doug Smith’s passions, for more than 20 years. For nearly 5 years he sat on the “business side” as the Community Content Manager at eBay – aka “doug@ebay” on the Seller Engagement team and on the eBay for Business Podcast team. He travelled the country attending and presenting at seller and industry events including Content Marketing World 2018, Podcast Movement 2019, eBay Upfronts, Retail Revivals, eBay Opens, seller meetups and more. Inspired by his travels and the seller community, Doug started selling in 2020 with the help of List Perfectly. You can now find Doug co-hosting the Seller Community Podcast from List Perfectly. Connect with Doug on all platforms as “snoop.dougie.”
Doug Smith is director of content at List Perfectly, and well-known figure in the online selling community. Doug established himself as a strong figure for marketplace sellers during his time at eBay as Content and Tech Manager for the eBay online community. His close relationship with marketplace sellers led him to become an expert in the selling community, supporting online retailers to understand the ins and outs of online selling.
In his years in the industry, he has learned to make the most of the community through building connections and contacts, attending both virtual and in-person events to network and keep up with the ever-evolving world of e-commerce. He now supports sellers through The Seller Community Podcast by List Perfectly which he co-hosts and manages all content on the List Perfectly blog.
His experience and love of social media makes him the perfect guest to tackle the complexities of social selling and marketing. If you are looking to dip your toe into this emerging sector of e-commerce, let this episode be your beginners guide to all things brand building.
ABOUT LIST PERFECTLY:
List Perfectly is a versatile e-commerce solution for sellers to efficiently list and crosspost products on multiple major marketplaces and channels like Poshmark, Mercari, Instagram, Shopify, eBay and more. List Perfectly was created by founders Amanda Morse and Clara Albornoz for sellers like them, who make a living from online sales, as a solution to the frustrating and laborious process of listing on multiple channels.
List Perfectly has a mission to help sellers work smarter and not harder, cutting listing time by an average of 80%. It is the only solution that allows sellers to cross post unlimited products at no additional charge and offers the most diverse tools including delisting and relisting, inventory management, templates for faster listing and more. Its member base has grown by over 600% and sellers have cross posted over 15 million products using its software in the last year alone. List Perfectly’s unlimited cross-posting saves thousands of sellers an average of 80 hours per month, enabling them to reach new customers and make more sales, while also fulfilling the company’s sustainability driven vision to promote shopping resale, not retail. The average American throws away 82 lbs. of clothing each year, but by reselling it they are able to keep it out of landfills and reduce each item’s CO2 impact by 79% with each sale.
SHOW HIGHLIGHTS & TAKEAWAYS:
- The early days working at eBay.
- Reselling events that you shouldn’t miss!
- How to use a platform like List Perfectly to take your business beyond the side hustle.
- How to manage and expand your business to multiple social platforms.
- The Camp Listing Party event in June.
- Why sellers should start their own podcasts.
- List Perfectly’s free resources.
- The next big thing in social selling.
