“If the trend is strong enough, it doesn’t matter what brand it is.”
 

Deanna (@deanna.online) is a seasoned marketing and social media expert with over 15 years of experience, turned full-time reseller and educator in 2025. After years of part-time reselling since 2018, Deanna made the leap to grow her business full-time, specializing in women’s secondhand and vintage fashion. Along the way, she discovered a passion for helping fellow small business owners and resellers navigate the ever-changing world of social media.
She founded the Reseller Content Club, a monthly membership that empowers resellers with practical tips, trending fashion insights, and strategies to grow their presence online. Known on Instagram as a trusted reseller influencer, Deanna is recognized for her fashion trend forecasts, style-driven selling strategies, and knack for turning keywords into conversions. Based in the Midwest, Deanna is also a proud wife and mom to two teenage boys. She brings authenticity, community spirit, and a love of teaching to everything she does, both in business and life.
 

SHOW NOTES & TAKEAWAYS

• Flipping for profit
• Style-based selling
• Platform-specific reselling tips
• Why it’s important to be aware of generational vibes and aesthetics
• Join her Reseller Content Club to be even better at social media reselling
• The benefit of going to as many meet-ups and live events that you can
• Shopping the bins