“We need to stop the cycle of waste and pollution.”

Maddy Doane (@greenwrld.co) is a graduate of UCLA (communications and entrepreneurship) and Duke (management studies). She created GREENWRLD at the beginning of the global pandemic in 2020. Since then, she’s given over 2,000 repurposed items new and loving homes. From sourcing, producing, creating, shipping, marketing, and selling, Maddy manages all aspects of the business. The brand has become her passion and she feels so grateful to be able to share it with the world.

GREENWRLD is a sustainable clothing brand. All items found on her site are secondhand sourced and repurposed with love. Each item is original and one of a kind, allowing you to shop sustainably and with a purpose. Your item will be unique to you because no one else will ever have the same item. By shopping GREENWRLD, you are not only combatting the toxic fast fashion industry, but also supporting Maddy, a real person and her hard work.

SHOW HIGHLIGHTS & TAKEAWAYS:

  • Combatting the fast fashion industry.
  • Educating her following on how to make mindful purposes.
  • Her secondhand fashion ethos.
  • Sourcing tips.
  • How she repurposes and designs her clothing items.
  • Growing her fashion brand.
  • Working with Nike on its Sustainable Showcase.
  • How she markets her brand and grows her online following.