“It’s okay to be weird; life is boring without weird people!”
 

Victoria and Alexandra Birch are two sisters from a small southern town in Louisiana who have captured hearts across the internet with their uplifting, family-friendly content. Known collectively as The Birch Family, the duo has built a loyal community of over 400,000 followers by sharing their everyday lives, laughter, and message of inclusivity.

Victoria, the older of the two, brings her quirky sense of humor and candid charm to lifestyle vlogs, giving viewers a peek into her world through lighthearted, relatable content. Her sister Alexandra, who was first introduced in a vlog discussing her diagnosis of Williams Syndrome, quickly became a fan favorite. With her infectious smile and carefree spirit, Alexandra now regularly appears in videos, bringing joy and authenticity to every post.

In addition to their content creation, the sisters share a love for thrifting and upcycling clothing. They turn their unique fashion finds into one-of-a-kind pieces, which they sell through their website, offering followers a chance to shop sustainably and support their creativity.

Together, Victoria and Alexandra use their platform to raise awareness for Williams Syndrome, champion self-acceptance, and encourage everyone to embrace what makes them different. Their mantra? “Stay weird,” a reminder to celebrate individuality and live life unapologetically.

From small-town roots to a growing global audience, the Birch sisters continue to inspire others by turning their bond into a beautiful, positive movement.

Visit their website here: https://thebirchfamilyllc.com/
 

SHOW NOTES & TAKEAWAYS

• Educating their followers about inclusivity, disabilities, Williams Syndrome, and why it’s okay to be different.
• The sisters’ work with the Arc of Northeast Colorado and their upcoming Styles Beyond Stereotypes fashion show in October.
• Styles Beyond Stereotypes is a groundbreaking fashion show that transforms thrifted materials into one-of-a-kind designs, celebrating inclusion, empowerment, and creativity.
• The 20 models in the show will all be wearing outfits designed by the sisters from items found at arc Thrift Stores.
• How they built their social following from the ground up.
• Upcycling and sustainability.