247: How This DIY Hat Maker Turns Thrift Finds Into Profit, feat. Phillip St. Germain
“Old materials have a story you can’t recreate with something brand new.”
Rhode Island-based artisan Philip St. Germain is the creator behind Can’t Top That Hat, a small-batch brand transforming reclaimed materials into one-of-a-kind headwear. Entirely self-taught, Philip blends experimentation with resourcefulness - working with denim, vintage leather, and salvaged textiles to craft pieces that carry both history and character.
IG: @cant_top_that_hat
TT: @cant_top_that_hat
SHOW NOTES & TAKEAWAYS
- Core materials include denim, vintage leather, salvaged textiles, and sailcloth, often sourced locally for both sustainability and character
- Why reclaimed materials offer a distinct aesthetic advantage - natural wear, texture, and history that new fabrics can’t replicate
- A strong stance against fast fashion waste, and how upcycling serves as both a creative and environmental solution
- The role of social media in growing a brand and building transparency through process-driven content
- The importance of storytelling in handmade goods. Customers connect not just with the product, but with its origin and transformation
- Practical advice for makers selling products:
- Be strategic about shipping sizes and costs
- Always double-box fragile items to avoid costly mistakes
- Encouragement for aspiring creators to start with what they have, experiment freely, and develop their own process over time
