90: The Differences Between Reselling in a Brick-and-Mortar Store vs. Online with Jason Helman of Mother Tucker’s Antiques
“It’s the vintage that bonds us.”
Jason started buying and collecting vintage and antiques at a very young age. As he got into his 20s and met his wife Tina, they both became interested in these items. Soon, they were buying and selling items in a booth at a store called Mother Tucker’s Antiques. The owner of the store was looking to sell and both decided that it could be an opportunity to invest in something they both loved. So, in May 2008 Jason and Tina bought Mother Tucker’s and haven’t looked back! They made improvements to the store to increase available space for rent and currently have over 40 dealers selling in the store. Mother Tucker’s is located in Ephrata, PA and is part of Antiques Capital USA.
Jason and Tina are always looking for ways to expand their business. So, when Jason saw live sales on Instagram and YouTube, he knew this was the next thing! He started his live sales on Instagram in late 2021 and with the help of Tina quickly expanded into YouTube. Now Jason does three live sales weekly on YouTube while Tina drops videos each week. Jason occasionally does pop-up sales on Instagram as well as static sales and are still active dealers in their own store!
Jason and Tina specialize in selling mid-century modern and 50s/60s vintage kitsch items. They also passionately collect vintage Christmas and holiday ceramics. During the last 4 years, Jason has battled health issues and in Feb 2021 received a liver transplant that saved his life. With his health back on track both Jason and Tina are grateful to have a business that they share together and love!
Mother Tucker's Antiques and Collectibles is a unique shopping experience. We are located in beautiful Lancaster County and are part of Antiques Capital USA which stretches from Adamstown to Ephrata PA along Route 272. We are less than 5 miles south of the PA Turnpike and within one mile of Green Dragon Flea Market.
When browsing through our store you will find 30+ active dealers in a co-op atmosphere selling affordable items. There are dealers who specialize in a specific field of antiques and other dealers who carry a variety of merchandise. Some of our dealers include Creations by Kathe who sells primitive creations. We also have one of the largest postcard dealers in the area.
SHOW HIGHLIGHTS & TAKEAWAYS:
- How he and his wife came to embrace live sales on Instagram and YouTube.
- The difference between running a brick-and-mortar store and online reselling.
- The environment he has created in his store, Mother Tucker’s, in Antiques Capital U.S.A. in Pennsylvania.
- How he manages the 40 different dealers at this store.
- His recommendation for keeping your booth “fresh.”
- How he decides what to sell in the store vs. what he resells online and on his live sales.
- Being mindful to what your buyers are interested in.